Groverson's Parisbeauty, Bra
about us

Company Profile

Groversons Group is the leading manufacturer of ladies undergarments in woven, knitted and hosiery fabric in India for over fifty years now.

Established way back in 1953 by Late Mr. Chaman Lal Grover the group has come a long way. After the founder the legacy was carried forward by Late Mr. Suresh Grover. Today Groversons Group, under the guidance of current Managing Director, Mr. Rakesh Grover has achieved many mile stones, sales graph has gone up every year. The Group has an ISO 9001:2008 Certifications.

We at Groversons today are proud of making the claim of having the largest range of products, given us an edge over other manufactures. All our products are manufactured in Start-of-Art units (floor area approx. 35000 sq feet) equipped with latest technology machines like Juki, Brother, Pegassu etc for stitching. On line steam-pressing system adds to our facilities in producing quality products.

Moulded bars are manufactured on imported Italian Moulding machine to produce the quality & comfortable seamless bras. All units are run under the guidance of qualified professionals managing 1000 workers round the clock in shifts to ensure that no stone is left unturned in giving the best quality products to the consumers.

The Design team comprises of Fashion graduates for Premium Fashion Institute and experienced Masters, who always work towards giving something new to the market, be it styles or designs to meet any International standared.

There is a separate Quality Team comprising of experts, whose key function is to carry stringent quality check at all stages right from the raw material to the finished goods. The team works towards to match any International standards.

We market following brand in India:

1) Paris Beauty
2) Paris Beauty Premium
3) Miss-t
4) Poem
5) Sparsh
6) Sunaina

The flagship brand Groversons Paris Beauty has 100% cotton as well as fancy bras. Coordinated sets are also available in this brand. It also has a hosiery range, which comprises of panties, slips, camisole and sports bras. Made out of comfy cotton to suit the Indian climatic condition.

Premium quality products are marketed under the brand name of Paris Beauty Premium. This range is an amalgamation of international styles with ultimate comfort. The range consists of full coverage, deep neck, halter neck, underwire, pushup, moulded, seamless, balconet, plunge, convertible and nursing bra to name the few styles. Most styles are targeted towards the youth. The products are made of comfy cotton, imported laces and fabrics, which make it sensuous and stylish. In other words its a range - “Where Comfort Is in Style”.


‘Miss t’ is the all new ‘Girl Power’ that gives you the upper hand to choose your lingerie. In today’s era, female dressing has undergone a complete revolution. T shirts, suits, office-wear, sports-wear and plunging necklines demand a new brassiere. ‘Miss t’ is a superior product designed for this new generation, especially for teenagers. For women who dare to wear below-the-shoulder dresses, the brand offers numerous shades. Along with seamless support, ‘Miss t’ comes in an amazing range of colors, designs and sizes. ‘Miss t’ is a foundation garment as well as an undergarment because of its role in shaping the wearer's figure, wherein, a woman gets immeasurable confidence. Also, ‘Miss t’ lets her chose her color that goes with her various moods and occasions. With ‘Miss t’, you can be a teenager forever…


Rhyme & Rythm

‘Poems’ from Groversons has literally made it to the front page! In the world of lingerie, it’s the new rage. The product, promotion and the packaging are so international that it’s making heads twirl. The Ads looks just like a magazine with articles and a beautiful ‘cover girl’. ‘Poems’ has these beautiful models flaunting an amazing product range. When you compare ‘Poems’ with the competition, you will be convinced to change.

It enlightens the Indian woman on picking the right size and making the perfect choice. It discreetly educates the audience through a friendly tone of voice. ‘Poems’ reveals the facts on selecting and wearing the right lingerie that no other competing brand would dare. It says how bras and panties from ‘Poems’ are better designed and gives tips on what colors and styles to wear. ‘Poems’ fits the Indian woman’s psyche and physique very well, especially made for the Indian Woman. “One should always take advice from one’s close ones when determining the right size and bra type.” ‘Poems’ is the only Indian brand which can confidently make this statement and even create a hype! Wearing a ‘Poems’ bra or panty adds volumes to a woman’s confidence. This is because, ‘Poems’ applies ‘Indianness’ to its international product design in its true sense. This lingerie brand truly cares about the comfort zone of the Indian woman from every angle. It’s the perfect fashion accessory to her ‘bindi’ and bangle!

‘Poems’ is all set to catch on for more reasons than one. Being a better product in its category, Poems is bound to succeed out-and-out. With the visibly superior international design and material, there can really be no doubt. ‘Poems’ is more scientifically designed than other Indian bras, with its comfort and fit proving the fact. Providing comfort at any time of activity, the products are very well designed for the support with special bras designed for yoga and aerobics. Poems with a new image and product range, is set to storm the stores. It will become a ‘legendary lingerie’ fashion statement that never bores!

Sparsh is the range of Lycra base 100% cotton bras available in ABCD cup sizes to suit the Indian consumers contour.

Sunaina another brand of Groversons Group is targeted towards the lower economy strata. Brand for the masses. It has both fancy bras and sets in it.

Groversons Group has a strong distribution base having presence Pan India. Approx. 250 distributors/channel partners are associated with the Group directly and the products are available at approx 12000 retail counters and leading chain stores.

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